How to Start a Skincare Brand: The demand for skincare brands in India has been steadily increasing, indicating a promising future. The rising demand in this industry is influenced by various factors, including consumers becoming more conscious of skin health, the use of substances and their long-term impacts. Moreover, social media influencers on Instagram and YouTube and beauty bloggers have a significant impact on purchasing decisions.
Along with this, there is a growing preference for organic and natural skincare, including herbal, ayurvedic and chemical-free options. Furthermore, India’s skincare industry was valued at approximately USD 2.5-3 billion in 2023 and is predicted to increase at an 8-10% CAGR through 2025-2030.
However, organic skincare, anti-ageing, serums and sun care are also among the most rapidly expanding categories. In addition, Gen Z and millennials make up the largest customer base and also, urban and semi-urban markets are experiencing strong expansion. Furthermore, the male consumer category is growing because of the growth of disposable income and ambitious lifestyle requirements.
Therefore, key opportunities of this industry are defined if starting your own skincare company in India nowadays is a profitable idea if you prioritise real ingredients, effective branding and quality. Also, if you have a strong online presence through direct-to-consumer channels and marketplaces such as Nykaa, Amazon and Flipkart.
Consequently, demand is great and growing. As competition grows, quality and differentiation become increasingly important. Hence, the future looks promising for brands that prioritise innovation, transparency and successful formulations. Thus, it is a fantastic business idea; launching a skincare brand in India is both promising and feasible if you structure it correctly and collaborate with a reputable third-party manufacturer.
Step-by-step instructions on how to start a skincare brand
If you are looking to launch a skincare brand with a franchising company in India, it is a clever hybrid approach. It blends your brand concept with the established support and network of an existing business. Here’s how to accomplish it step by step:
1. Research and select the right franchise firm:
Choose an iso, GMP or Ayush-certified skincare franchise that provides private labeling or white labeling. Also, you can check if they enable custom branding—some companies offer ready-to-market products that you can sell with your brand name and packaging. This includes popular categories like herbal and ayurvedic skin care, organic products, and premium derma cosmetics.
2. Finalise products and branding:
Choose derma, cosmetics and other skincare products from their catalogue, including face cleanser, serum, sunscreen and night cream. Also, you can customize formulas if the franchise firm provides them (optional). This includes customising your logo, brand name and packaging style. The company usually handles printing and packaging.
3. Sign franchise or private label agreement:
Read the agreement carefully; this often includes:
- What is the minimum order quantity, or MOQ?
- Are you connected to a specific region (monopoly)?
- Do they offer marketing support, training, and demonstrations?
- What is the royalty or franchise fee (if applicable)?
4. Register your brand:
Register your company’s name and logo with a trademark. Moreover, you can apply for GST registration and fundamental business permissions. This also added to the Cosmetics Products manufacturing license held by the manufacturer, eliminating the need for a separate one for third-party or private label products.
5. Launch and sell:
Sell through your channels: website, social media, local retailers, and beauty salons. Moreover, if it’s part of their concept, the franchise firm may assist you in distributing your products to retail networks. Utilise their training to promote your brand effectively.
How does Bluewater Research help its franchisees establish their skincare business?
To start your skincare brand, our company is always ready to assist with its many years of industry experience and knowledge. Therefore, we assist our customers with the most practical way for startups: to create their brand and we also handle the manufacturing and compliance.
Firstly, our franchise company already offers a big line of proven skincare products, including cleansers, creams, serums, scrubs and sunscreens. These skincare items have already been evaluated and certified to meet the BIS and CDSCO cosmetic requirements. With this, there is no r&d stress; we simply offer trustworthy products under the parent brand.
Moreover, to join you can easily operate under a well-known and trusted brand name. You don’t have to start from scratch to raise awareness; our company’s brand, packaging and image already work for you. Thus, you will gain full access to marketing materials, such as images and brochures.
In addition, training and sales support are two of the important elements of our franchisee services. As a reputed skin care franchise, we provide professional training for you and your sales team on how to show products, explain benefits and answer enquiries. Even with this, we provide certificates or demonstrations for salon employees or retailers. This is also included with standard operating procedures (SOPs) for storage, display, and promotion.
Besides all of that, our pharma franchisee firm constantly launches nationwide advertising campaigns—social media commercials, influencer promotions, magazine spots—that indirectly benefit your local business. Thus, you can acquire prepackaged promotional materials like posters, standees, product testers, and pamphlets. Consequently, for the newly joined franchisees of our company, we are always ready to help them in their business growth.
Final part
Finally, we want to tell you that Bluewater Research is always ready to help franchises or customers start a skincare brand and develop their business across India. Thus, for the newcomer, it is the right time to join us.
Frequently Asked Questions ( FAQs )
Q1: How do I start a skincare brand from scratch?
A1: To start a skincare brand from scratch, begin by identifying your niche (e.g., acne care, anti-aging, herbal, etc.), then choose a reliable cosmetic manufacturer like Bluewater Research to handle product development, formulations, packaging, and regulatory compliance.
Q2: What documents or licenses do I need to launch my skincare brand in India?
A2: You’ll need a GST registration, brand name trademark (optional but recommended), and depending on product type, a drug license or cosmetic license. Bluewater Research can assist with the compliance and documentation process for a smooth start.
Q3: How can I ensure the quality of skincare products under my brand?
A3: Choose a GMP and ISO-certified manufacturer like Bluewater Research, known for quality testing, safe ingredients, and regulatory compliance. Their team conducts rigorous QC/QA checks to deliver premium skincare products.
Contact With us
Name: Bluewater Research
Email: enquiry@lifevisionhealthcarechd.com
Mobile: +91-8062750200
Address: Plot no 11-12 Danik Bhaskar sector 25-D,chandigarh-160014,India